TL;DR
Atomic Wings saw a sales increase amid the pandemic, with fans looking for game-day meals. CEO Zak Omar attributed the growth to strong brand recognition.
According to CNN Business, many wing restaurants, both franchised and independent, have been experiencing sales increases as sports come back to TV screens. Fans may be watching and rooting for their favorite teams at home, but they still want the food that can give them that “game day experience.” For many, that food is wings.
“We have seen as much as 100% sales increase in some of our locations,” Atomic Wings CEO Zak Omar told CNN Business.
In this story
This story was originally published in 1851 Franchise on December 2, 2020. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseThe Burnaze newsletter
Liked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.