Little Caesars launches Webberoni Pizza ahead of Spider-Man release

Spider-Man: Brand New Day hits theaters July 31 and Little Caesars is offering a new Webberoni Pizza to celebrate.

The pizza, inspired by Peter Parker’s web-slinging superpowers, features a “web” of shredded pepperoni and toasted cheeses on top and is available for $8.99.

It also comes in a newly designed Spider-Man-themed box and, beginning July 6, each purchase will include a mini poster, with new posters launching weekly. Customers can add a “web” of pepperoni and toasted cheese to any pizza for an additional cost and online only.

“Our goal is to connect with consumers in cultural moments and areas where they are passionate,” Chief Marketing Officer Greg Hamilton said in a statement. “We’re thrilled to work with Sony Pictures’ Spider-Man: Brand New Day this summer to bring the world’s favorite superhero into our stores and homes across the country, creating a unique pizza occasion the entire family can enjoy.”

Additionally, in collaboration with Sony Pictures, the brand is hosting a pop-up event at the Greenpoint Terminal Warehouse in Brooklyn, New York, on June 27 from 1 p.m. to 8 p.m. It features a replica of Parker’s apartment where fans can take pictures and search for easter eggs by reserving their spot. The apartment is listed on Zillow.

“Spider-Man is known for its explosive action, humor and fun, and collaborating with Little Caesars, a brand recognized for its bold voice and playful spirit, on Spider-Man: Brand New Day was a natural fit,” Sony Pictures Executive Vice President of Brand Strategy and Partnerships Jeffrey Godsick said in a statement.

With this launch, Little Caesars joins a growing number of restaurant chains collaborating with movie franchises, including KFC, Papa Johns, Wendy’s, Subway, Starbucks, and others. These collaborations have generated traffic lifts and also create buzzy new news that appeals to families, as well as younger consumers.