TL;DR
Checkers & Rally's aims to expand to 22 locations in Tucson, targeting the value-driven customer base in the hardworking community. The brand hopes to ramp up to 22 locations in the coming decade.
Checkers & Rally's sees great potential in the Tucson market, and hopes to ramp up to as much as 22 locations in the coming decade.
The brand feels that with its value-driven customer base, the hardworking community of Tucson is the perfect target for expansion.
"Those are hard-working people who value each dollar they make, and that’s the consumer that really, really tends to gravitate towards Rally’s and Checkers,” Checkers & Rally's Director of Franchise Development Robert Bhagwandat told the Arizona Daily Star.
Checkers & Rally's has restaurants in the Yuma and Phoenix area, and hopes to be in Tucson in Summer or Fall 2017.
In this story
This story was originally published in 1851 Franchise on June 14, 2016. Burnaze summarizes and links to the original reporting.
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