Johnny Rockets to open in Israel

The American burger brand has plans to open at least 10 locations across Israel

Johnny Rockets , the FAT Brands -owned burger franchise, has announced the signing of a new developmental deal to bring ten Johnny Rockets restaurants to Israel over the next ten years. The brand signed the deal with franchisee F and J Master License LTD.

“The demand for all-American fare continues to grow in Israel,” said Taylor Wiederhorn, chief development officer of FAT Brands.

“We saw great opportunity in partnering with F and J Master License LTD. and their real estate portfolio to capitalize on this by bringing one of the most iconic American burger brands to the country, Johnny Rockets. On an international level, we continue to invest in the Middle East market, which enjoys strong performance in the region across the FAT Brands portfolio.”

The first-ever Johnny Rockets location opened on June 6, 1986 on the iconic Melrose Avenue in Los Angeles.

“Johnny Rockets is the definition of classic American food,” said Farid Abu Zariyeh of F and J Master License LTD.

“When you walk into a restaurant, the experience begins. From the 1950s diner feel to the delicious food, we can’t wait to open our first location in the country so locals can see why the chain has developed such a strong following over the years.”