TL;DR
Old Wisconsin is launching a value-sized snack line, a two-ounce version of its Smoke Stacks, exclusively for convenience store retailers. The new size offers a lower price point of $3.49, down from $4.49.
As consumers increasingly seek lower-cost snack options, Old Wisconsin is introducing a value-driven update to one of its top-performing product lines. The brand is rolling out a new two-ounce version of its popular Smoke Stacks, previously offered in a 2.5-ounce size, delivering the same protein-packed meat-and-cheese combo shoppers know.
The new two-ounce value size, exclusively sold in convenience stores, offers a more accessible $3.49 price point, down from $4.49, making it an easy add-on at checkout. Like the rest of the line, it’s gluten free, contains zero grams of trans fat and no added MSG, and comes in a range of flavors spanning from classics like Turkey Sausage & Cheddar to more on-trend options like Bourbon & Bacon.
In this story
This story was originally published in CStore Decisions on May 26, 2026. Burnaze summarizes and links to the original reporting.
Read the full story at CStore DecisionsLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.