franchise development website awards chem dry comes in tied at no 9 in 2019 top 20

For the latest iteration of its Franchise Development Website Awards, 1851 Franchise did a deep dive into more than 175 websites to determine the brands that stood out from the crowd.

1851’s panel of judges evaluated each franchise development site according to three criteria: quality of site, quality of content and quality of form. Sites were scored on a five-point scale in accordance with these three criteria for a maximum score of 15 total points; the overall website rankings are based on a composite average of these scores.

Over the course of the month of May, each of the top 20 franchise development sites as determined by the judges will be broken down, one by one, to highlight their strengths and what stood out to the judges.

Part of a three-way tie with Pincho and a yet-to-be-revealed brand in the No. 9 spot in this year’s Top 20 is Chem-Dry. The carpet cleaning service franchise’s development site received a composite score of 11.7 out of 15, broken down into a score of 4.0 in quality of site; a 3.9 in quality of content; and a 3.8 in quality of form.

"We believe in intersecting with franchise buyers where they are, and our franchise recruitment website plays a critical role in our development results,” Chem-Dry Senior VP of Franchise Development Douglas Smith said. “We find that buyers want to do substantial research, and they won't buy without a deep and structured site."