Maaco Announces Helmuth Mayer Jr. as MSO of the Year at Annual Convention

As part of the event, Maaco announced the MSO of the Year award, which recognizes a highly engaged MSO who has built a robust infrastructure to support their shop count and has fostered a results-driven culture, focused on accountability and recognition that produces operational excellence. This year, the MSO of the Year award was sponsored by Diamond vendor, Axalta.

The recipient, Helmuth Mayer Jr., whose network of 9 shops are located in the DFW and Oklahoma area, was selected for consistently showing strong sales in all his locations. A strong leader, Mayer has built a consistent, effective leadership system within his centers. His team members understand how to win week afterweek and are rewarded for high performance. His regional leadership take a page out of the Maaco playbook to keep each of their centers focused on driving results and increasing sales and profitability year over year.

“It fills my team and I with great pride and noble purpose to be distinguished as this year’s MSO of the Year,” said Helmuth Mayer Jr., Maaco MSO. “Providing an elite customer experience has been paramount to our success and we would not be able to deliver that without the dedicated care from each and every one of our team members and vendors.”

“Congratulations to Helmuth Mayer for his accomplishments and his receipt of the MSO of the Year award,” said Daryl Hurst, president of Maaco. “Year after year, this franchise partner has taken over Maaco locations that are struggling or aren’t seeing their true potential, and leads them to higher operational performance. He has a clear passion for helping other franchisees and currently sits on the Advisory Council, now for a second time.”

The Maaco Convention, themed “The Future of Better”, was held at the Moon Palace the Grand luxury esort, located on the white, sandy beaches of Cancun.