Hooters® Celebrates 40th Anniversary

Entering its third year of same-store-sales growth, company leadership is honing in on U.S. development with prime territories available across the country.

In celebration of the 40th anniversary, Hooters is giving away 40 weeks of free royalties for any new franchisee that signs on for a Hooters franchise in 2023.

Hooters has earned its standing as an icon brand known for its famed chicken wings and popular All-American Hooters Girl® waitstaff. Hooters Restaurants have long been among the most well-known neighborhood destinations for food, fun and sports viewing. For 40 years, Hooters has been an iconic player in the casual dining segment, focusing on timeless, craveable food, which has provided the basic foundation to scale its business.

As it enters this next era, Hooters seeks to make bold and innovative moves in the full-service restaurant category, strengthen its core, and enhance the entertainment draw of its in-person dining experience while expanding across the United States.

“We are very grateful and proud to achieve this industry milestone and solidify our category leadership,” said Sal Mellili, CEO of HOA Brands, parent company to Hooters & Hoots Wings. “We stand here 40-years strong, but feel younger and more invigorated than ever. The future looks bright as we’ve made strategic hires, enhanced our development program with flexible store models, invested heavily in marketing initiatives, refined operations, and seen incredible global expansion.

It is an exciting time as we see a lot of growth opportunities ahead, and with a 40-year history to lean on as a launch pad, the sky's the limit for what's to come.”

Driving this next era of growth is recently appointed Chief Development Officer, Michael Arrowsmith, who oversees the expansion of corporate and franchise locations, both global and domestic.

Hooters provides a full development support system, including site selection and construction assistance, marketing, operation, and access to existing supply chain systems.