TL;DR
Dairy Queen is targeting Southern California for development, with a market capacity in Orange County for 20 units. The brand has identified other target areas, including Los Angeles County and San Bernardino County.
Dairy Queen ® is staging a comeback in Southern California in the form of development plans for their QSR concept DQ Grill & Chill ®.
The brand has identified the market as ripe for growth, with a market capacity in Orange County for 20 units, which would double the brand's existing area presence.
Other target areas for the brand include Los Angeles County and San Bernardino County where Dairy Queen recently signed a development deal.
In this story
This story was originally published in 1851 Franchise on March 5, 2017. Burnaze summarizes and links to the original reporting.
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