1-800-Flowers.com and TCS New York City Marathon Celebrate 50 Years of Floral Gifting and 50 Years of the 5-Boro Course by Giving Runners Their Flowers

NEW YORK, Oct. 21, 2026 // PRNewswire // -- 1-800-Flowers.com® today announced a partnership with New York Road Runners (NYRR), the nonprofit that "runs" New York City, naming the brand the exclusive Official Floral Partner of the 2026 TCS New York City Marathon, one of 60 annual adult and youth races the nonprofit produces annually.

The collaboration brings together two milestone celebrations: the 50th anniversary of the floral authority 1-800-Flowers.com, which started as a single flower shop in Manhattan in 1976, and the 50th anniversary of the New York City Marathon's iconic 5-boro course that was first run in 1976 to celebrate the nation's Bicentennial and uplift the city. Together, they will recognize the dedication, determination and achievements of runners throughout marathon week.

As the exclusive Official Floral Partner, 1-800-Flowers.com will create and provide the bouquets presented to the TCS New York City Marathon men's and women's open and wheelchair division champions at the finish line. Beautifully designed and presented in custom-branded wraps, the bouquets will celebrate the athletes' extraordinary accomplishments and #GiveThemTheirFlowers for completing the world's most iconic sporting event.

"In sports, there's no higher compliment than to give someone their flowers, and there's no better place to do it than the finish line of the TCS New York City Marathon," said Adolfo Villagomez, CEO, 1-800-Flowers.com, Inc. "1-800-Flowers.com opened our first flower shop in Manhattan in 1976, the same year runners first raced through all five boroughs, so celebrating our 50th anniversaries alongside New York Road Runners feels like a true hometown moment. We're proud to honor the champions in all of us as we celebrate the determination of every runner who takes on the journey of 26.2 miles."

"Every runner who takes on the TCS New York City Marathon deserves their flowers, and we're thrilled to welcome 1-800-Flowers.com as our Official Floral Partner as we celebrate the 50th anniversary of the New York City Marathon's 5-boro course," said Christine Burke, New York Road Runners Chief Commercial Officer. "For 50 years, 1-800-Flowers.com has helped mark life's most meaningful moments, making them the perfect partner to help us recognize the nearly 60,000 runners, from professional athletes to Final Finishers, whose dedication and perseverance define the TCS New York City Marathon."

Celebrating Marathon Week With Flowers

Created in collaboration with New York Road Runners, the exclusive, limited-edition TCS New York City Marathon 26.2 Bouquet gives runners, spectators, friends and family a meaningful way to commemorate the race and recognize the runner in their lives. The bouquet is available now on 1-800-Flowers.com through November 6 for $79.99 and includes a free limited-edition TCS New York City Marathon tote bag, while supplies last.

The partnership will also bring fresh floral arrangements to select New York Road Runners pre-race events, adding celebratory touches to key moments throughout Marathon Week and leading up to race day.

The 2026 TCS New York City Marathon taking place Sunday, Nov.1, 2026, is one of the most inclusive and accessible sporting events in the world, bringing together nearly 60,000 participants and more than 2 million spectators for a 26.2-mile journey across the five boroughs.