In partnership with the Campbell Soup Company, each ECW+G location nationwide will serve bowls of delicious Campbell’s soup while supplies last, as a limited-time menu item beginning Tuesday, December 8. In turn, 100 percent of the proceeds from each restaurant will go directly to foodbanks in their local communities.
“At East Coast Wings + Grill, we take a lot of pride in being an active pillar of the community,” said CEO Sam Ballas. “Thanks to help from a great partner in Campbell’s, this initiative allows us to not only support and give back to some really great organizations, but it also gets our guests involved in the process. It’s all about paying it forward, and none of this would be possible without their ongoing loyal support.”
Last year, the franchise system was able to collectively donate over $7,000 dollars to local food banks through its holiday give back promotion. This year, the restaurant owners are eager to surpass and more than double their contribution to community food banks with the help of their faithful guests.
For guests who want to give back by purchasing Campbell’s soup, please visit your local ECW+G and/or enjoy some soup on-the-go.
This story was originally published in Franchising.com on December 2, 2020. Burnaze summarizes and links to the original reporting.
Read the full story at Franchising.comLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.