Frutta Bowls Franchise Cost, Fees & Sales Data (2026)

Franchise Opportunity Deep Dive: A fast-casual, health-centric restaurant franchise that offers customized bowls, smoothies and snacks.

REPORTED ROI (Item 19): $1,865,746 (net sales of highest-performing reporting franchise location in 2025)

Brand overview

Frutta Bowls is a health-focused fast casual brand that operates under the WOWorks platform. It specializes in high-protein, plant-forward meal and snack options like acai, pitaya and kale bowls, smoothies and other healthy snacks.

Frutta Bowls was founded in 2016 by Brooke Gagliano. After discovering acai bowl shops on the West Coast, she recognized there was a major gap in the East Coast market for health-conscious, convenient food.

Mission: To inspire healthy living by serving fresh, high-quality, plant-forward superfood meals that nourish the body and fuel active lifestyles.

Vision: To be a leading nationwide health-focused fast-casual brand, fostering vibrant community connections through accessible, nutritious dining.

• Fresh, Natural Ingredients: Frutta Bowls prioritizes using high-quality ingredients, including real acai base, rather than a juice or powder, and seasonal fruits and toppings.

• Customization: Frutta Bowls allows guests to truly customize their bowls and create something that fits their dietary needs and current cravings.

• Welcoming Atmosphere: Frutta Bowls goes beyond serving acai to create a welcoming atmosphere where it encourages health-conscious members of the community to gather and connect.

• Low Overhead Model: Frutta Bowls leans into the growing demand for healthier, convenient options with a model that minimizes staffing and real estate requirements.

• Join a Growing Brand: Frutta Bowls is a relatively young brand in the larger restaurant landscape. Franchisees who join now will be a part of its growth story and may have an opportunity to shape the future of the brand.

• Expert Leadership: The brand is young, but its team is not. Frutta Bowls franchisees are supported by a leadership team that brings decades of combined experience in the healthy, fast-casual space.

Frutta Bowls does not publish specific target markets. Prospective franchisees should reach out to the development team to learn about opportunities in their markets.

Initial costs and fees

Initial Costs: The estimated initial investment required to begin operation of a Frutta Bowls franchise ranges from $329,000 to $514,750. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Initial Franchise Fee: Frutta Bowls assesses a $35,000 franchise fee, due when the franchise agreement is signed.

Frutta Bowls currently offers a 25% discount on the initial franchise fee for qualifying veterans and first responders.

Ongoing Fees: According to the 2026 FDD, Frutta Bowls franchisees are responsible for the following ongoing payments and fees:

ROI Potential: According to the 2026 FDD, the 15 franchises operating for the entirety of 2025 reported the following net sales:

Frutta Bowls franchisees have the help of a dedicated pre-opening team that guides them through things like site selection, real estate negotiations, permitting and construction.

Franchisees complete in-depth training covering all aspects of the business, from inventory management to marketing strategies. Owners also gain hands-on experience with food preparation.

Once franchisees are fully onboarded, they receive ongoing support through a dedicated franchise business partner, access to marketing materials, advertising co-ops and social media support. The franchisor also offers educational opportunities to ensure owners are up-to-date on the most recent industry trends and best practices.

Frutta Bowls franchisees use the brand’s POS system, digital menu boards, optional ordering kiosks and an integrated online ordering and customer loyalty program.

• Liquid Assets: $125,000

• Net Worth: $250,000

Franchisee requirements

Prior restaurant or franchise experience is not required. Frutta Bowls focuses on candidates who embrace a healthy lifestyle, prioritize guests and community, have a results-oriented mindset and are truly driven to succeed.

The franchisee (or at least one principal, if it is a franchisee group) must dedicate their efforts to managing the business. Absentee ownership is not ideal, but day-to-day supervision of the unit can be delegated to a full-time manager who has completed the initial training program.

Frutta Bowls does not offer direct or indirect financing.

Market and competition

The U.S. fast casual market reached $48.5 billion in 2025, and it's expected to continue expanding at a compound annual growth rate of 6.4% between 2026 and 2035 to reach a value of over $90 billion. Consumers' growing emphasis on both convenience and quality has supported the growth of the industry, and technological advancements like mobile apps and loyalty programs have only propelled that success.

Frutta Bowls sets itself apart with a low-overhead, equipment-light model and an all-day dining model. Through its parent company, WOWorks, it also offers co-branding opportunities.

Frutta Bowls’ primary competitors include Playa Bowls, Rush Bowls and Smoothie King.

1. Get in Touch: Fill out the initial franchise inquiry form. A member of the development team will contact you.

2. Initial Call: Review your information and the details of the franchise opportunity with the team to determine whether you’re a fit.

3. Brand Overview and FDD Review: Learn more about the business model and receive a copy of the Franchise Disclosure Document.

4. Due Diligence: Complete your full application, financial information and business plan.

5. Meet the Team: Meet the leadership team to learn how you’ll be supported. If everyone is in agreement, move forward with signing your franchise agreement and officially become an owner.

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