Franchise Deep Dive: Honest Lash Franchise Costs, Fees, Profit and Data

Honest Lash, the Texas-based emerging lash extension franchise, is a beauty business that’s built on the knowledge and experience of a franchise family. With generations of experience in a range of industries, the Ellis family built an empire. Jonathan Ellis, the president and CEO of Honest Lash, gleaned insights from decades spent watching his father and grandfather run restaurant businesses and learned a level of persistence necessary to succeed in business.

When the pandemic disrupted Ellis’ previous business, he knew he had to pivot. By creating Honest Lash, he was able to utilize spaces he had already leased to grow a business that was built to scale. Now, the beauty brand is taking off in Texas as it lays a foundation to expand nationwide.

Honest Lash has four corporately owned locations and has already signed franchise agreements for an additional three locations. With strong interest in the area and additional prospective owners in the pipeline, the franchise is looking to award another seven franchises by the end of the year.

As the brand works to sell out its home state and beyond, it is growing in concentric circles to maintain brand awareness and franchisee connection regardless of the size of the system.

Honest Lash provides a luxury beauty service. Though the brand focuses on lash extensions, it also provides natural lash lifts and tints as well as brow waxing, tinting and lamination. With an open-concept prototype, guests can enjoy a communal experience akin to that of an old-fashioned barber shop.

For franchise owners, a strong consumer model creates a medium for growth with a family-focused franchisor. By leveraging generations of experience and proven operational methods, Honest Lash brings the know-how of franchise giants to a family business.

As a franchise system, Honest Lash does not publicly disclose financial performance representations or return-on-investment data. Earnings can vary greatly, depending on factors like location and management. Potential franchisees should carefully review the franchise disclosure document (FDD) and speak with existing franchisees to better understand the potential financial performance.

The total estimated initial investment to begin the operation of an Honest Lash business is $101,000-$282,500, including a $37,500 franchise fee. This total includes:

• Initial Franchise Fee: $37,500

• Franchise Location – Rent, Security Deposit: $8,000-$15,000

• Leasehold Improvements: $10,000-$120,000

• Architectural and/or Engineering Fees: $7,500-$15,000

• Fixtures, Furniture, Furnishings and Décor: $10,000-$25,000

• Uniforms, Inventory and Supplies: $2,000-$5,000

• Signage (Interior and Exterior): $3,000-$10,000

• Utility Deposits, Licenses, Permits and Alarm System Set-Up Fees: $3,000-$5,000

• Legal, Accounting, Licenses and Insurance: $2,500-$5,000

• P.O.S. System and Installation, Security and Cameras, Computers: $3,000-$5,000

• Opening Advertising: $2,000-$5,000

• Franchisee Certification, Training: $2,500-$5,000

• Additional Funds (Three Months): $10,000-$30,000

The initial franchise fee is $37,500.

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