Chili's Debuts New Premium PATRÓN Frozen Margaritas Just in Time for Summer

DALLAS, June 25, 2025 // PRNewswire // -- Chili's® Grill & Bar is raising the bar with three new, premium frozen choices.

Read the original at Franchising.com
Chili's Debuts New Premium PATRÓN Frozen Margaritas Just in Time for Summer

TL;DR

Chili's Grill & Bar has introduced three new premium frozen margaritas, including the PATRÓN Frozen Marg, Flamingo Freeze, and Arctic Drift. The new drinks aim to meet the flavor preferences of Chili's guests, with over half of casual dining guests looking for a frozen option to enjoy with their meals.

  • PATRÓN Frozen Marg – Timeless and smooth, Chili's new frozen margarita features PATRÓN Silver, triple sec, lime juice and agave and starts at just $10. Guests can choose to add strawberry, mango, watermelon, blackberry, dragonfruit or even spicy flavor for an added punch.

  • Flamingo Freeze – This vibrant, pink drink is made by shaking up Tito's® Handmade Vodka with Owen's Prickly Pear, then swirling with PATRÓN Frozen Marg for a sweet sip featuring a popular flavor in the southwest.

  • Arctic Drift – Featuring a refreshing blend of Malibu® Coconut Rum, pineapple juice and Blue Curaçao, shaken then swirled with PATRÓN Frozen Marg, the Arctic Drift brings in flavors of the tropics, garnished with a lime wedge and maraschino cherry.

These additions also aim to meet Chili's guests' flavor preferences, with more than half[1] of casual dining guests looking for a frozen option to enjoy with their favorite menu items, like the Triple Dipper® or Chili's new Big QP burger.

"As a leader in the margarita space, we saw a big opportunity to elevate and expand our frozen margs to be ones that our guests deserve," said George Felix, Chief Marketing Officer at Chili's Grill & Bar. "At Chili's, margaritas are a core part of who we are – and now we're proud to serve what we believe to be the best frozen margs in the industry. I can't think of a better combination on a hot summer day than our all-new PATRÓN Frozen Marg and a Triple Dipper."

In addition to the margaritas themselves, Chili's has introduced new frozen margarita machines across the U.S., simplifying processes for restaurant teams and ensuring guests receive a perfectly blended and consistently smooth, high-quality PATRÓN margarita.

In this story

This story was originally published in Franchising.com on June 25, 2025. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

Liked this? Get the week's franchise news, explained

  • Sunday 8 AM ET weekly + a monthly deep dive
  • Sections picked for the industries you follow
  • Every claim linked to its source. Free.

Free. We'll ask you to confirm. Unsubscribe anytime.