TL;DR
Charles Internicola discusses his experience in franchising and its ability to level the playing field for small businesses and smart entrepreneurs. He highlights the importance of smart strategy and brand integrity in achieving franchise success.
- I was drawn in at an early stage in my career when a successful retail client was in search of expansion strategies that would work for their brand.
- Franchising represented a natural progression and turned out to be their best decision ever.
What do you love most about franchising?
- It levels the playing field for small businesses and smart entrepreneurs who have a great business and brand by affording them with a platform for growth.
- When approached properly, franchise success has a lot more to do with smart strategy and brand integrity than dollars in your pocket.
They are "brand builders" intent on doing great things for their customers and their franchise partners.
What makes a great franchise attorney?
- A great franchise attorney is 100 percent focused on adding value to the franchise systems they represent and sharing their clients' goals of building and protecting great franchise systems.
In this story
This story was originally published in 1851 Franchise on August 16, 2017. Burnaze summarizes and links to the original reporting.
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