TL;DR
Ray Titus, CEO of United Franchise Group, discusses his leadership approach and the company's international expansion. United Franchise Group has over 1,600 franchisees across 10 brands, including Signarama.
The CEO explains his successful leadership approach – how to be a servant leader
The CEO explains his successful leadership approach – how to be a servant leader.
Ray Titus has always lived and breathed franchising, with his father introducing him to the concept at a young age and Ray opening his first Signarama location at just 23 years old.
But it wasn’t until he moved away from the ‘dog-eat-dog’ mentality that so many young entrepreneurs adopt, and stepped into a servant leader role, that United Franchise Group truly took off and became the international powerhouse that it remains today.
On this episode, we speak with Ray about his rapid trajectory from first-time franchisee to CEO, and how unifying each of UFG’s 10 brands under one collaborative umbrella has helped each of its 1,600-plus franchisees to feel a part of something bigger.
In this story
This story was originally published by Amanda Peters in Global Franchise on March 5, 2021. Burnaze summarizes and links to the original reporting.
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