Scenthound takes note of impressive franchise and membership growth

Scenthound has announced the continuation of its strong growth into 2022, with a 196 per cent revenue increase and a 208 per cent increase in membership year over year since Q1 of 2021. Coupled with the increase in pet ownership across the U.S. and spending, Scenthound believes it’s on a trajectory of growth.

In the first quarter of 2022, the brand signed with 11 new franchisees who bought 33 franchises across six states, expanding into Utah, Illinois, Indiana, California and Kansas for the first time. The brand is still pushing for more locations across Texas and Florida, bringing the total number of locations to 145. Currently, there are 27 locations open with a further 65 expected to open before 2023.

“I constantly have people asking me ‘what’s the next hot brand in franchising?’ Now, I’m excited to tell them about Scenthound,” said Sean Falk, Scenthound franchisee.

“Scenthound is a true disruptor in the pet care industry. They have built their foundation and are ready for expansive growth.”

• Almost two-thirds of 18-to-34-year-olds plan to get a pet in the next five years, driving a 14 per cent increase in pet ownership (source: Alphawise)

• Millennials and Gen Z groups are more inclined to outsource services than any others (source: APPA)

• Researchers estimate health care spending on pets will increase by 33 per cent between 2019-2029 (source: Mars Veterinary Health)

• 45 per cent of American pet owners spend the same amount of money or more on their pets’ healthcare as they do on their own (source: Fortunly)

• With the veterinarian and vet tech shortage expected to increase (source: Mars Veterinary Health) – pet owners are searching for a more efficient, affordable and tech led solution for routine cleaning and preventive care.

• Looking forward to 2030, a surge in pet owners, favorable demographics, and increased per-pet spending positions the pet industry to nearly triple to $275bn (Morgan Stanley)

The brand’s membership model delivers recurring revenue and strong brand loyalty. Pet owners can dop their dogs off at a Scenthound center and return 30 minutes later to find a cleaned dog waiting for them.

“One of the key takeaways from the COVID-19 pandemic for Scenthound franchisees is the therapeutic benefits dogs provide for their humans during challenging times,” said Tim Vogel, Scenthound CEO and co-founder.

“The 69 million dog-owning households in the U.S. demonstrate this appreciation and love by spending more on their dogs. At the same time, it’s harder than ever to find providers who offer routine and preventive care – and virtually none in a ‘one-stop’ setting. Our franchisees are answering the call, offering technology-led dog care to their communities while benefiting from our easy to set up and run, quickly profitable, and scalable business model.”

The Scenthound brand was founded in 2015 by husband and wife duo, Tim and Jessica Vogel.