Wireless Zone’s Strong Support System and Proven Model Inspires First Time Franchisee to Take Ownership of Multiple Units

Regardless of individual preferences, there’s one purchase that consumers across the board are consistently making: phone upgrades. And Wireless Zone , the nation’s largest Verizon Wireless retail franchise, is capitalizing on that climbing demand.

The brand’s franchise system is off to a strong start in 2017. With more than 370 locations across the country and additional owners expected to sign on to develop more stores in new communities by the end of the year, Wireless Zone has positioned itself at the forefront of the booming industry. But it isn’t just the popularity of the wireless retail segment that’s fueling the brand’s development efforts—Wireless Zone’s network of passionate franchisees is also playing an active role in moving the brand forward.

One of those franchisees is Nate Bastarche, a multi-unit owner based in Massachusetts. Bastarche didn’t originally set out to get into wireless retail—his sales and management experience primarily comes from working in the automotive industry for several large dealerships. But after his friend experienced success with the brand, Bastarche decided to check out Wireless Zone’s franchise opportunity for himself.

“I had always had bad experiences with wireless retailers. But after stepping into one of Wireless Zone’s stores, I realized that buying a new phone or getting an upgrade didn’t always have to end in disappointment,” said Bastarche. “Because I was interested in running my own business, I asked my friend to put me in touch with the brand’s franchise development team.

As soon as I had the chance to speak with them, I knew it was the right fit for me. Backed by its connections to Verizon, Wireless Zone gave me the opportunity to take the skills I learned in car sales and translate them into success as an entrepreneur.”

To say those skills translated well would be an understatement. To date, Bastarche has purchased three existing Wireless Zone locations in addition to opening up three units of his own. And he’s not done growing with the brand—Bastarche says he’s always on the lookout for new growth opportunities.

“It’s easy to grow with Wireless Zone. The brand’s proven model is designed to set you up for success—as long as you’re willing to put in the work and follow the system, there’s no limit to what you can accomplish as a business owner,” said Bastarche. “The Wireless Zone team is also willing to lend a helping hand whenever it’s needed. I now have access to a strong support system of corporate employees and other local owners that I can call whenever I come across a problem. That communication and collaboration is invaluable—there’s no doubt that it’s played a huge role in my success.”

Bastarche is far from the only franchisee growing alongside Wireless Zone. Between the brand’s simple model and affordable initial investment range that falls between $128,000 to $393,500, Wireless Zone presents prospective franchisees with a strong business model that can’t be found anywhere else.

“There’s no doubt that it’s an exciting time to be a part of the Wireless Zone brand. We’re opening up our doors in new communities at a rapid rate, but there’s definitely still room for growth. That means we’re looking to welcome new owners into our system,” said Keith Dziki, director of franchise sales for Wireless Zone.

“At the end of the day, it’s local owners like Nate who are driving our development efforts. That’s why our main goal as a corporate team is to support and encourage their success. We’re eager to take advantage of the opportunity to help entrepreneurs get their businesses off the ground in the months and years to come.”

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.