All Dogs Unleashed Franchise Review: Costs, Fees & Owner Requirements

All Dogs Unleashed provides franchisees with a scalable pet care business model that combines dog training, boarding and day care services.

REPORTED COST TO GET IN: $91,950 - $1,099,450

REPORTED ROI (Item 19): $930,432 (total gross revenue for franchises, 2025)

Business model

All Dogs Unleashed is a full-service pet care and dog training brand that specializes in obedience training, day care, boarding and grooming services for dogs of all breeds. The company focuses on creating a safe, structured and engaging environment where dogs can learn positive behaviors while receiving high-quality care. What sets the brand apart is its emphasis on professional training as the foundation of its business model, combined with additional services that provide convenience for pet owners.

Through its all-in-one approach, All Dogs Unleashed aims to strengthen the relationship between dogs and their owners while delivering a reliable and enjoyable experience for both pets and families.

All Dogs Unleashed was founded in 2007 in Carrollton, Texas, by longtime friends and dog trainers Brian Claeys and Travis Lux. The pair grew up around hunting and working dogs in Sioux City, Iowa, and developed a passion for canine training at an early age. After years of studying under top obedience and sport-dog trainers, they launched the business with the goal of creating a training-focused pet care company that could help strengthen the bond between dogs and their owners.

Unlike traditional boarding or day care businesses, All Dogs Unleashed was built around professional obedience and behavior training, while also offering boarding, day care and grooming services to create a complete pet care experience.

Mission: The mission of the All Dogs Unleashed brand is to provide a "one-stop dog shop" that specializes in various pet services.

Vision: All Dogs Unleashed strives to improve the lives of dogs and their owners by creating stronger relationships through trusted training, education and high-quality pet care services.

• Integrated "One-Stop Dog Shop" Model: Unlike competitors that may focus on only one or two areas, All Dogs Unleashed offers a comprehensive suite of services including specialized dog training, day care, boarding and grooming, all within a single facility.

• Proprietary Training Programs: The brand utilizes specialized, proprietary dog training methods and programs specifically designed for obedience and behavioral modification.

• Highly Specialized Training Focus: While competitors like big-box retailers or some veterinary offices offer training, All Dogs Unleashed markets itself specifically to owners desiring advanced obedience or "working dog" training.

• Consistent, High-Quality Standards: The brand maintains strict, standardized procedures for operations and professional customer service to ensure a uniform and reliable experience across all locations.

• Comprehensive Initial Training: The franchisor provides a two-week initial training program in Carrollton, Texas, for up to three individuals (the Operating Principal, General Manager, and Assistant Manager). This program covers a range of critical operational areas:For Owners: Overview of goals, financial and operational review, and marketing strategies.For General Managers: Operations management, scheduling, client communication, and quality assurance.For Dog Trainers: Behavioral training basics, advanced behavior training, and equipment use and care.Pre-Opening Assistance: The franchisor assists with site selection approval and provides pre-opening consultation on building layout, fixtures, equipment, and initial advertising.

• On-Site Opening Support: Franchisees receive up to three days of on-site assistance at their facility within the first 45 days of operation at no additional tuition charge.

• Streamlined Supply Chain: The franchisor maintains a list of approved and designated suppliers for necessary products and services, ranging from audio/visual systems to training collars and architectural services.

• Exclusive Service Area: During the franchise term, the franchisor agrees not to grant anyone else the right to provide the same services under the brand name within the franchisee's designated service area.

All Dogs Unleashed is pursuing franchise growth across the United States, seeking entrepreneurs interested in bringing its training, boarding and grooming model to their local communities. The company currently operates locations in markets including Dallas-Fort Worth, Phoenix, San Antonio, Tampa, Omaha and Boise, with California identified as a priority for future expansion as the brand continues to grow its national footprint.

Investment costs

Initial Costs: The estimated initial investment required to begin operation of an All Dogs Unleashed franchise ranges from $91,950 to $1,099,450. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Initial Franchise Fee: The initial franchise fee for an All Dogs Unleashed commercial training facility is $60,000, which is due upon signing the franchise agreement.

Ongoing Fees: According to the 2026 FDD, All Dogs Unleashed franchisees are responsible for the following ongoing payments and fees:

ROI Potential: According to the 2026 FDD, the seven commercial facilities (4 franchised and 3 affiliate-owned) operating for the entirety of 2025 reported the following total gross revenue:

All Dogs Unleashed provides franchisees with comprehensive support from site selection through opening day. The company assists with evaluating and approving locations, as well as managing real estate, construction and vendor coordination through a designated project manager. New owners can send up to three team members to a two-week training program covering operations, financial management, marketing and dog training techniques.

Franchisees also receive pre-opening guidance on facility layout, equipment purchases and startup planning, access to proprietary operating manuals, and support for a required grand opening marketing campaign designed to drive initial awareness and customer acquisition.

All Dogs Unleashed provides franchisees with a comprehensive two-week training program designed to prepare owners and key staff for day-to-day operations. Held at the company's headquarters or virtually, the training combines classroom instruction and hands-on learning covering business operations, financial management, marketing, staffing, customer service, facility management and dog training techniques. The program is available for up to three team members, helping ensure franchisees are equipped to launch and manage their business successfully.

All Dogs Unleashed provides franchisees with support throughout the development and operation of their business. The company assists with site selection, real estate and construction management, facility planning and design, and vendor coordination through a designated project manager. Franchisees also receive access to proprietary operating manuals, approved supplier networks and guidance on required technology and point-of-sale systems.

To support growth after opening, All Dogs Unleashed offers on-site opening assistance, ongoing operational and financial consultation, and marketing support that includes a structured grand opening campaign, digital advertising initiatives and brand-approved promotional materials. The company also provides guidance on new services and business development strategies to help franchisees build and maintain their operations.

All Dogs Unleashed requires franchisees to utilize designated technology systems to support daily operations, sales tracking and business management. This includes a point-of-sale system, proprietary software and system documentation, with updates or additional programs implemented as technology evolves. The brand may also provide access to intranet or extranet communication platforms that facilitate systemwide communication, operational updates and the secure sharing of company resources and information.

• Liquid Assets: $250,000

• Net Worth: $750,000

All Dogs Unleashed does not require prior dog training or business ownership experience. The brand looks for franchisees who are comfortable leading a team, following an established system and building relationships in their local market. While management experience can be helpful, the opportunity is positioned for both experienced operators and first-time business owners who are passionate about dogs and willing to be hands-on.

All Dogs Unleashed is designed as an owner-operator business that requires active, full-time leadership. Each location must be supervised by an Operating Principal or approved General Manager who is dedicated exclusively to the business, with support from an Assistant General Manager. Franchisees are responsible for overseeing staffing, training, scheduling, facility maintenance and compliance with brand standards, while also managing key administrative functions such as marketing, financial performance and day-to-day operations.

Even when management duties are delegated, franchise owners remain ultimately accountable for the success and performance of their location.

All Dogs Unleashed does not provide direct or indirect financing for franchisees.

"There's a huge difference working for yourself and being able to have the support of all the other guys at All Dogs Unleashed. Together, we've built something that really takes care of my family now, and it's something I'll be [part of] for the rest of my life."

• Jared Harris, Franchisee — San Antonio, Texas

"When we saw ourselves make almost $600,000 in one year, that was mind-blowing. Then 2021 came around, and because we had so many referrals, we made almost $1 million. This year, we're on our way to clearing $1 million, [maybe even] $2 million."

• Eduardo Dominguez, Franchisee — Charlotte, North Carolina

Market growth

The pet services segment — including dog training, boarding, day care and grooming — is experiencing particularly strong growth as consumers increasingly seek premium care options for their pets. Grand View Research estimates the U.S.

pet day care market will grow at a compound annual growth rate (CAGR) of 8.78% through 2030, while the U.S.

pet boarding services market is projected to grow at a CAGR of 7.9% during the same period. Industry analysts attribute this growth to busier lifestyles, higher disposable income and increasing consumer willingness to spend on structured care, socialization and wellness-focused experiences for pets.

All Dogs Unleashed differentiates itself by combining dog training, boarding, day care and grooming services under one roof, creating multiple revenue streams for franchisees while addressing a wide range of pet owner needs. The brand also emphasizes behavior-based training programs, comprehensive franchisee support and a scalable business model designed to capitalize on the growing pet care industry.

Primary competitors include Dogtopia, Camp Bow Wow, K9 Resorts Luxury Pet Hotel, Scenthound and Zoom Room.

1. Initial Inquiry: Prospective franchisees start by contacting All Dogs Unleashed to express interest in the opportunity.

2. Introductory Conversation: Candidates speak with the franchise development team to learn more about the model and determine whether the opportunity is a fit.

3. Financial Review: Prospects review the brand’s investment requirements, including net worth, liquid capital and overall startup costs.

4. Due Diligence: Candidates evaluate the franchise opportunity, business model and support system before moving forward.

5. Approval: Qualified candidates are reviewed and approved by the All Dogs Unleashed team.

6. Site Selection and Development: Approved franchisees work with the brand on location planning, facility development and pre-opening preparation.

7. Training: The operating principal and designated managers complete the company’s required training program.

8. Opening Support: Franchisees receive pre-opening guidance and launch support as they prepare to open.

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