Footprints Floors Celebrates Exceptional Year of Franchise Development

Footprints Floors founder and CEO Bryan Park started the flooring and installation business in 2008 with the goal of filling a need within Colorado’s private flooring industry. In order to satisfy the growing demand for top-quality workmanship at a fair price, Park created a brand that featured the best in people, products and business practices. Since then, Footprints Floors has taken the standard idea of a flooring company and reinvented it to be a simpler, more efficient, and extremely cost-effective franchise model and business opportunity.

2019 saw Footprints Floors riding a wave of unprecedented growth and momentum for the brand as it spread its footprint (pun intended) across the United States. Now, the flooring and installation concept is gearing up for another year of franchise development thanks to an exceptional business model, streamlined operations, family-centered foundation and strong support infrastructure.

“This past year has proved to be a period of major expansion for us,” said Rachel Simpson, Director of Operations for Footprints Floors. “To give it some context, we had seven franchisees attend our annual convention in May 2019 and plan on having 21 franchisees in attendance this year. That's triple the number of owners in less than one year!”

Franchise growth numbers

Footprints Floors started 2019 with six franchisees representing nine operations and ended 2019 with 19 franchisees representing 32 franchise locations. With 18 territories sold and 13 new franchise partners coming on board, the executive team spent 2019 prioritizing franchise development and finding qualified partners to bring the concept to new communities.

The markets that featured the most notable growth in 2019 include Atlanta with 5 total units, Texas with 6 total units and North Carolina with 5 total units. Next year, the executive team has identified Dallas-Fort Worth, Austin, Houston, Atlanta, Raleigh, Charlotte, Indianapolis, Tampa, Orlando and Fort Lauderdale as specific territories primed for further expansion.

“Our goal for 2020 is to open another 40 franchises nationwide,” said Simpson. “In January alone, we have already added 2 franchisees representing 4 franchises, and several more in the pipeline. In addition to helping our established franchisees grow, we hope to gain as many as 16 new franchise partners in order to bring Footprints Floors’ industry-leading services to open territories.”

Business model success

Footprints Floors has a scalable business model that positions these franchisees for immediate success after training**. Unlike competitors, franchisees are able to sell direct-to-consumer without the need for a showroom, saving on real estate expenses and storage of materials. Instead, franchise owners coordinate directly with expert subcontractors to complete the job, which translates to no buildout or brick-and-mortar costs, a low cost of entry and extremely low overhead, all for attractive margins.

In addition, franchise candidates are drawn to the brand’s family-oriented business foundation in which owners are inspired by their families and encouraged to get involved with their communities.

The brand’s diversified services, which include laminate, tile, stone, vinyl and hardwood, as well as floor restoration and refinishing services, increase revenue streams for franchisees. Thanks to this unique flooring business model, franchisees are able to achieve a higher ROI than any of the competitors in the segment and keep the concept recession-proof.

In addition to this exceptional business model, franchisees have access to an industry-leading support system—complete with a call center staffed by specialists who have fine-tuned the lead-generation process. From scheduling customer appointments to answering business calls, the call center has helped the brand develop an efficient program for all markets across the continental United States.

This initial training, networking and professional support from corporate headquarters ensures that franchise owners have a definite advantage over their competition and are immediately made to feel that they are part of the Footprints family. Now, the brand is looking for qualified partners to continue growing the franchise network.

“Rapid expansion is a huge part of Footprint Floors’ overall franchise development strategy and we are excited to continue this momentum in 2020,” said Simpson. “As the company continues to set itself apart as a leader in the flooring segment, we are positioned to only get bigger and better moving forward.”