Planet Fitness Franchise Group, Excel Fitness, Acquires 14 Locations In Virginia & North Carolina From Local Franchisee

VIRGINIA BEACH, Va., Aug. 25, 2022 // PRNewswire // - Excel Fitness, a franchisee of Planet Fitness, announced its acquisition of 14 Planet Fitness locations in the Hampton Roads region of Eastern Virginia from the KSMA group, owned and operated by husband-and-wife team Ken and Sharree Ryder, and their son Michael Barnes and daughter Amanda Williamson.

KSMA was established in 2006 by the Ryders, who focused on a people-first approach, growing their family business from a single location to 14 locations throughout Eastern Virginia and Northern North Carolina.

"Today's an incredible day for both organizations and everyone that's been a part of our PF family for the past 16 years," said Sharree Ryder, co-owner of KSMA. "We're excited to announce that we've joined forces with Excel Fitness and together," said Ken Ryder, co-owner of KSMA.

Excel Fitness has opened new locations in 2022 and is in development for multiple locations, including a new club in Williamsburg, VA.

Planet Fitness offers low prices and a variety of benefits, including a hassle-free environment, state-of-the-art cardio and strength equipment, fully equipped locker rooms, and more. The free Planet Fitness App, available to members and non-members alike, puts more than 1,000 exercises and tutorials in your pocket with routines for all levels and interests. The Planet Fitness Black Card® membership includes extra perks, such as access to more than 2,300 clubs at no additional charge, the ability to bring a guest anytime, and additional amenities like unlimited use of massage chairs, HydroMassage beds, and more.