Layne’s Chicken Fingers Arrives in Corsicana, Texas

Layne's Chicken Fingers opens its 15th U.S. location in Corsicana, Texas, with plans to open 12 more by 2024.

Read the original at 1851 Franchise
Layne’s Chicken Fingers Arrives in Corsicana, Texas

TL;DR

Layne's Chicken Fingers has opened its 15th U.S. location in Corsicana, Texas, and plans to open 12 more by 2024. The new location is the first to feature the brand's new prototype design.

Layne’s Chicken Fingers’ 15th U.S. location just opened in Corsicana, Texas, and the Corsica Daily Sun landed an interview with the Texas “born and breaded” famous™ chicken franchise’s CEO.

“That is our first new prototype that we developed, so that same building we built there is going to be built all around the United States, so that is the first one we have ever built. It is unique. It is ‘Prototype Number One,’” Layne’s CEO Garrett Reed told the Corsicana Daily Sun.

Layne’s Chicken Fingers has plans to open 12 more by the end of 2024, he told the paper, and this location is a sneak peek at the brand’s future.

Layne’s, famous for its tasty chicken fingers, has a 48-hour marination process that takes place before the chicken is hand battered to order. Once a location runs out of stock, it closes until the next day — this is exactly what happened on the day of the store’s grand opening on March 9. Dedicated fans know the first-come-first-serve policy, which inspired many customers to camp out for hours before the doors opened.

Selling out on the first day bodes well for the brand. In fact, the sales at the soft opening that took place just two days prior exceeded the sales of all previous soft openings for the beloved chicken chain.

The cult-like following continues to grow alongside the brand. The Layne’s team has even expressed their goal to expand internationally before too long.

In this story

This story was originally published in 1851 Franchise on April 15, 2024. Burnaze summarizes and links to the original reporting.

Read the full story at 1851 Franchise

Liked this? Get the week's franchise news, explained

  • Sunday 8 AM ET weekly + a monthly deep dive
  • Sections picked for the industries you follow
  • Every claim linked to its source. Free.

Free. We'll ask you to confirm. Unsubscribe anytime.