TL;DR
Slim Chickens has opened its 150th location in Jackson, Tennessee, and has over 750 locations in development. The brand has distinguished itself in the better-chicken segment with its high-quality food and devoted fanbase.
The better-chicken concept has opened more than 150 locations across the United States and the United Kingdom. With more than 750 locations in development, the brand’s momentum shows no signs of slowing down.
“Hitting this milestone is a huge feat for Slim Chickens,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “We could not be prouder of the brand we have built, and we have our incredible franchisees to thank for our accomplishments. There is no doubt in our minds that DHR group will drive their new Jackson location to great success and continue to build our relationships with Slimthusiasts all over Tennessee.”
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items.
Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
Slim Chickens is a fast-casual brand in the better-chicken segment, built to scale across markets with flexible formats. Its diverse menu, cooked-to-order quality, and Southern hospitality continue to drive strong growth.
In this story
This story was originally published in Franchising.com on January 11, 2022. Burnaze summarizes and links to the original reporting.
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