QSR: Marco’s Pizza Helps Develop Food Cost Forecasting Tool

The pizza segment is easily one of the hottest concepts in the fast-casual industry right now, especially given the segment’s propensity for delivery in a time of on-demand everything. So when Marco’s Pizza partnered with the American Restaurant Association (ARA) to create a food cost forecasting tool, this move is giving the industry potential to take its success to an even higher level.

“With this tool, we are able to forecast store food costs in a way that no one else in the industry has been able to up to this point,” said Marco's vice president Don Vlcek, who spearheaded the project with the ARA. “It’s a game changer for our brand, and will revolutionize the way our industry operates. The ability to provide our stores with far-advanced notice of when they should market certain food items, and the price points at which they market them, gives us a competitive advantage, while still offering customers periodic special deals on the products that they love.”