Showhomes Posts Biggest Quarter in 29-Year History, Celebrates Franchisees at Annual Convention

Showhomes, the almost 30-year-old leader in home staging, entered Q2 with confidence after achieving an all-time high in quarterly revenue of $1,663,780, an increase of 28 percent year-over-year.

Showhomes also achieved its biggest month in the brand’s history in March, with $627,618 in revenues, a 45 percent increase from the previous year. In quarter one, Showhomes contracted a total of 834 houses – an increase of 53 percent from last year. February was also among the highest revenue months in brand history, reporting a 27 percent increase from the same time last year.

The remarkable success Showhomes has seen in 2015 is extremely gratifying and a huge system-wide accomplishment, said Matt Kelton, COO of Showhomes. We wouldn’t have been able to achieve these numbers without the ongoing hard work and commitment from our dedicated franchisees. We will use this success as a springboard for Q2 and plan to exceed our lofty growth goals throughout the remainder of 2015.

Annual convention awards

Showhomes’ success comes on the heels of the brand’s annual convention, celebrated at the Hutton Hotel in Nashville from April 24 to April 28. All-time record months were set by franchisees in Charleston, Philadelphia, San Diego, Tampa, E. Volusia County, Fla., and Tulsa, Okla.

• Franchise of the Year : Coy and Lorelie Brown – Charleston, S.C.
• Shooting Star : Coy and Lorelie Brown – Charleston, S.C.
• Ambassador Award : Mike and Janine Callahan – Fox Valley, Ill.
• Director’s Choice : Carol and Barry Ackerman - North Pinellas, Pasco County and St. Petersburg, Fla.
• Rising Star Award : Jean and Brenda Hendryx- Tulsa, Okla. and Karen Galler – Minneapolis
• Best in Staging Design: Charity Keefer – Grand Strand, S.C. and Mike and Janine Callahan – Fox Valley, Ill.

During the convention, 13 territories were honored for the KPI Awards, including most move-ins, most homes sold, fastest sell time and fastest average fill time. Twenty territories won the Revenue Awards, 14 were Circle of Excellence winners and nine were President’s Club Award winners, which highlight the top franchisees who have achieved the highest level of market penetration in their area per franchise unit.

Coy and Lorelie Brown of Charleston, S.C. were awarded the coveted Franchise of the Year award for achieving outstanding revenue, appropriate staffing, engagement in corporate events, having a customer-centric focus, seeking quality in services and adopting new programs and initiatives.

We look forward to our annual convention every year and to give out these awards that showcase the tremendous talent of our franchisees, Kelton said. We’re honored to come together and recognize the accomplishments of our team, which have allowed Showhomes to continue posting significant growth numbers.

Revenue growth and expansion

Showhomes’ diverse revenue streams through its Home Updating services and Home Manager program have helped grow revenue to record levels. Eyeing its 100th location by the end of 2015, Showhomes’ development team will focus efforts on expanding in top growth markets this year, including Southern California, the Pacific Northwest and the Northeastern region of the U.S.

Last year the brand was named one of the top 50 low-cost franchise opportunities in the U.S. by Franchise Business Review, a publication that highlights the top opportunities in the marketplace based solely on assessments from actual franchise owners. The publication, which compiled data by surveying 10,000 franchisees representing more than 135 brands, listed Showhomes based on the system’s leadership, training, support and financial outlook.

With a combination of a low-cost investment and a business model boasting multiple revenue streams, I’m confident in our brand’s ability to continue expanding in number of units and in revenue, said Kelton. Moving forward, we will focus our expansion plans in areas with strong availability, and continue to add talented business owners to our wildly successful and growing concept.