TL;DR
Moe's Southwest Grill has debuted a new, modern logo design, featuring a simplified look with a turquoise and orange color palette. The brand plans to update the appearance of its restaurants to incorporate this new aesthetic.
Moe’s Southwest Grill has debuted a sleeker, more modern logo design. According to a recent article in Nation's Restaurant News, this new look will feature a simplified design with a new color palette including turquoise and orange. The brand will do away with the chili pepper icon and vibrant red tone that has been central to the logo since 2000.
The new logo is just the beginning of a series of updates for the brand's aesthetic. Moe's plans to gradually elevate the appearance of its restaurants across the board to incorporate the modern appearance.
“Moe’s Southwest Grill is testing a new store design, and the logo is one component of that," said Lindsay Haynes, public relations manager.
In this story
This story was originally published in 1851 Franchise on March 21, 2018. Burnaze summarizes and links to the original reporting.
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