CNN: Wing Franchises are Seeing Significant Growth Amid the Pandemic

According to a recent article from CNN, Americans’ chicken wing eating habits have increased drastically amid the pandemic given their easy-to-deliver qualities. And bigger chains, like Wingstop, aren’t the only ones experiencing all the success.

The 70-unit fast-casual wing franchise, Wing Zone is flourishing too. From March through September, the brand has seen a record-breaking sales increase of 25% — “the greatest sales surge we had in our 27-year history,” Wing Zone Co-Founder and CEO Matt Friedman told CNN.

Friedman attributes the brand’s success to its delivery model and corporate’s support of franchisees. The brand has been offering delivery ever since it was launched in 1991, positioning itself early to endure a global pandemic and in-door dining shut-downs. To further strengthen the brand’s delivery efforts, Wing Zone has repurposed marketing dollars to support individual locations. Promotional banners, new uniforms and hot bags to keep those deliveries warm are some areas where the marketing budget was re-allocated.

And with football season officially kicked off, Wing Zone among other big and small wing franchises, is looking forward to a continued increase in sales.