TL;DR
CHR Hospitality is bringing 5 JARS by Fabio Viviani locations to the St. Louis market, expanding the dessert franchise's presence in the region. The new locations will feature JARS by Fabio Viviani's signature desserts and rotating limited time offer jars.
The franchisee group, CHR Hospitality, brings a mix of hospitality, business, and marketing experience to what they know will be a well-received brand in the St. Louis market. President, Todd Hesker stated, “We’ve been looking for a new type of dessert concept to bring to our hometown. Even though we missed a cookie franchise for the area, JARS by Fabio Viviani is an even better option for us.” Mr. Hesker also added, “The ‘soul’ of JARS is happiness, satisfaction and decadence in a jar and St. Louis is the perfect area to bring this concept in to!”
"St. Louis is already a multi-cultural city with an amazing variety of cuisines." said Fabio Viviani, Founder of JARS by Fabio Viviani.
The five new locations will feature JARS by Fabio Viviani's signature desserts, including Fabio’s Tiramisu, Chocolate S’mores, and Red Velvet Cheesecake. Additionally, each week the stores will have a rotating variety of limited time offer jars as well.
“From the first time we met with Fabio on his vision for a dessert concept, we knew this was the concept that would change the dessert landscape,” says Dan Rowe, CEO of Fransmart.
In this story
This story was originally published in Franchising.com on April 17, 2023. Burnaze summarizes and links to the original reporting.
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