Saladworks Looks to Do Everything Bigger in Texas

According to Jena Henderson, vice president of brand services for Saladworks, after the company opened its first location in Irvin in mid-October, the response was so overwhelming that they decided to expand their reach.

While Texas as a whole is a great market for the food industry, Henderson believes that Saladworks has the most potential by entering the greater Dallas area due to its healthy restaurant culture. Henderson added that the company sees most of their traffic during the daytime hours, and their goal is to target the downtown scene’s business lunch crowd.

Founded in 1986, Saladworks is a unique restaurant concept, offering customers the ability to design their own entrée-sized salads with more than 60 ethically sourced ingredients chopped in-house daily. Customers can also choose one of 12 suggested “Signature Salads,” a variety of warm, filling soups or one of many sandwich options. All salads and sandwiches are made to order by the Saladworks team.

“Dallas is filled with fast paced, health-conscious diners with a keen eye for fresh, great-tasting food,” said Henderson. “Whether they live or work in downtown Dallas, we have no doubt that our fanatical commitment to freshness and quality ingredients will make a tremendous impact.”

Saladworks is looking to open their first Dallas location within the next 18 months, with the end goal of having a total of eight to 10 storefronts throughout the area.