REGYMEN Fitness Pinpoints Atlanta as Key Growth Market

REGYMEN Fitness, the unique and effective boutique fitness studio franchise known for its three-fold offering of Burn, Box and Build classes all under one roof, is gearing up for its next phase of growth and has its sights set on the greater Atlanta area for expansion.

Beyond REGYMEN founder Edward “EK” Navan’s ties to the city—Navan is an Atlanta native—the brand has a wealth of insights into the city’s demographics and growth trends thanks to a strategic partnership with Atlanta-based Windsor Realty Group.

REGYMEN works closely with Windsor Realty Group to determine the best city, neighborhood and location fit for its studios using data-driven insights, arming the brand with invaluable real estate expertise when scouting locations throughout the Southeast, Atlanta in particular.

Dan Wirtz, president and founder of Windsor Realty Group, explained that Atlanta is a great fit for the REYMEN brand for many reasons, chief among them being the city’s progressiveness and growing emphasis on health and wellness. Taking the city’s demographics and the current market into account as well, REGYMEN Fitness can open up to 20 new studios in the greater Atlanta area, with Alpharetta, East Cobb, Dunwoody, Midtown and Buckhead a few of the franchise’s target neighborhoods.

“What REGYMEN has that's unique, and why we're excited to be working with the brand, is its three workouts under one roof,” Wirtz said. “It’s HIIT program, boxing classes and strength-building offering give its members variety in their workouts under one roof, which is something Millennials, in particular, are seeking more and more. REGYMEN has the ability to expand over time, making it an attractive investment for the long term, unlike competition in the space.”

As the Southeastern hub of the U.S. and a thriving metropolitan area that is home to many families and young professionals alike, Atlanta has become a vibrant market for the health and wellness industry—and is an area dense with REGYMEN Fitness’ target customers.

“Any brand is successful for three reasons: it starts with a good concept and builds with strong operators, which we refer to as the right people,” Wirtz said. “After that, it comes down to being in the right markets, achieved by understanding who your customer is and how far people will travel to engage with your concept. Lastly, we want to select the best real estate in the defined market.

Once armed with that information, we can determine and quantify how well a given concept will perform in a particular space in a particular market. Successful brands like REGYMEN are built on selecting the right people, being in the right markets and selecting the right real estate within those markets.”

Through working with Windsor Realty Group to pinpoint where exactly its studios will perform best in a given market, REGYMEN Fitness is growing with confidence and is excited by the potential the greater Atlanta area holds for the brand.

“Atlanta presents the perfect opportunity for us to establish REGYMEN Fitness as a neighborhood fixture,” COO Nick Binnings said. “With the support of Windsor Realty Group and our first location in the site selection process, we’re looking forward to introducing the brand to new members and growing throughout the market.”