Warmer Weather Drives Traffic for Idolize Brows and Beauty

In 2017, the beauty industry reached $17.7 billion in sales, with skincare reaching $5.6 billion in sales due to an enhanced interest in facial treatments and products. These trends have continued well into 2018 and as the weather warms up and spring temperatures being to peak through, consumers are ready to step outside and visit their local Idolize Brows and Beauty to get ready for the summer heat!

“Spring and summer are great for the spa industry,” shared Mo Pandoria, Founder and CEO of Idolize. “We see a lot of our customers are coming out of winter hibernation mode and stop in for a fresh start to the new season.”

Idolize has noticed all of their services including, threading, lashes, facials and waxing, have seen spikes during the warm weather months, but waxing services, in particular, are a customer favorite. Pandoria attributes the sales increase to the rise in social events consumers are invited to throughout spring and summer.

“Many of our customers come in before important events such as birthdays, weddings and showers. There's a major uptick in the number of events customers are attending now that the weather is nicer, so people stop in because they want to look and feel their best for these special occasions.”

As customers being to visit the spa regularly in the summer to keep up with the never-ending event schedule, Pandoria often notices customer’s leaving with a pep in their step. “Customers who come in regularly leave our spa looking and feeling their best. We love hearing our customers telling us that getting their eyebrows done helps them feel more put together and gives them a self-esteem boost.”

It’s no wonder the spa franchises continues to welcome repeat customers. Idolize prides itself on offering quality, convenient services at affordable prices. And, walk-ins are always welcome, so no matter how busy your schedule gets, a threading appointment is as easy as dropping by your local Idolize.

Often times frequent customers end up trying out more than one Idolize service after a few visits, especially in the summer months. Many customers will stop in for a threading appointment and learn that Idolize offers waxing and facials. Because of the brand's high-quality services, customers trust Idolize and are open to trying out different services. That is why Pandoria emphasizes the importance of high-quality customer service.

“We provide outstanding customer service. It’s built into our business model to make sure our customers are 100% satisfied and happy with their service. Our expert technicians ensure every customer leaves happier than when they entered. That’s why we have a number of repeat customers regardless of the season.”

The franchise currently has six locations and is looking to expand in the Southeast. With start-up costs between $95,100 - $227,170, now is the perfect time to join the growing franchise.