Forbes Insights: How a Business' Culture Determines its Success

For business leaders, embracing new, joint ventures is more than a mindset shift. It’s a clarion call for greater collaboration among disparate parties. The workforce of the future is not a rigid structure with hierarchical reporting relationships; it’s one aligned business with multiple factions working together to guarantee one another’s success.

More than half (52 percent) of business leaders say they are transforming their organizations by collaborating with third parties. 49 percent cite forming alliances and partnerships, and navigating the ecosystem of partnerships and alliances as having the biggest impact on business. And a majority (61%) are forming alliances with leaders in the field to handle issues and areas that are new. That’s in sharp contrast to the 44% that would prefer to learn new things on their own.

“A company’s culture should always be a reflection of the industry and environment it operates in,” says Peter Riggs, president of business operations for Pita Pit USA , a quick-serve restaurant franchise. “It’s hard to imagine being successful in a business when the culture doesn’t line up with what you’re doing. If your culture and business model aren’t working together, then it’s very difficult for leaders charged with driving success to truly feel passionate about the brand.”