Mountain Mike’s Pizza Welcomes Sheena Dougher as CMO

Sheena Dougher is the new chief marketing officer for Mountain Mike’s Pizza. Her 15-plus years of restaurant marketing experience spans brand strategy, integrated marketing, media, advertising, public relations, social media and content. Her franchise background includes marketing roles with Jack in the Box, Del Taco and Rubio’s Restaurants. She now oversees Mountain Mike’s integrated marketing strategies and identifies growth opportunities across emerging channels, including B2B and catering.

“What first drew me to Mountain Mike’s was the love people have for the brand, the quality of the pizza and the people behind it,” Dougher said. “With such a strong foundation and loyal guest base, I saw an opportunity to build on what already makes the brand special while introducing it to more people and new markets.”

Her tenure in franchise marketing has taught her how to balance long-term brand building with the need to drive traffic, sales and growth — skills she utilizes in this new role. “My experience has also reinforced how important it is for marketing to work closely with operations, franchisees and the broader business. That blend of creativity and business impact is what drew me to marketing in the first place, and it’s what continues to motivate me today.”

Dougher has been recognized for her marketing work throughout her career. She received the Effie Award for Jack in the Box’s “The Return of Mark Hamill” campaign in 2023. She has also received a Brand Innovators Women in Marketing Industry Innovation Award and was recognized as a Business Insider Brand Marketing Rising Star. Reuters named her one of its Trailblazing Women in 2025.

Jim Metevier, chief executive officer of Mountain Mike’s Pizza, said Dougher’s marketing expertise will help drive the pizza franchise’s brand positioning, traffic and sales, and foster community connections. “There’s a significant opportunity to deepen the foundation and amplify the Mountain Mike’s narrative by sharpening what makes the brand unique, bringing a truly remarkable brand story to more people and creating stronger guest connections in the communities we serve, and I am eager to help turn the opportunity into meaningful brand and business growth,” Metevier said.

Founded in 1978, Mountain Mike’s Pizza has established itself as a leading family-style pizza chain with its quality food options and family-fun atmosphere. Most of the brand’s nearly 350 locations feature a kids’ activity area with arcade games, dedicated party rooms and big screen TVs.