Floor Crafters Brings the Showroom to Customers

The cost of buy-in can be a barrier to first-time franchisees, but entrepreneurs with more modest means can still find a comfortable threshold. A mobile business model, for example, can come with lower overhead and labor costs, which opens the door to many who can’t afford traditional brick-and-mortar franchises.

Shaun Bezuidenhout recognized that potential when he purchased a long-established Colorado-based hardwood flooring company, Floor Crafters, in 2014. Bezuidenhout pivoted from a traditional showroom to a shop-at-home experience for residential and commercial customers, offering the same range of products and installations — hardwood, tile, carpet and luxury vinyl — but now the showroom comes directly to the customer.

His initial success drove him to expand nationally. Floor Crafters began franchising in 2024 and now has eight franchised units in Texas, South Carolina and Colorado, with markets available throughout the U.S. “We have revolutionized the industry with our innovative shop-at-home concept,” says Bezuidenhout.

Bezuidenhout and his leadership team have created a business model that offers less risk and reduced overhead costs, starting with a lower buy-in — “owners can start for as little as $171,000 and recoup that in under one year,” he says.

The brand’s web-based designer showroom means there is no need for a brick-and-mortar location. Franchise owners can have a home-based office with a warehouse location and keep staff to a minimum with the use of subcontractors. Franchisees can also determine the level of participation that works best for them. “Our business model can be run full active or semi-passive, but your fastest return and growth will come from the hands-on owner,” he notes.

Bezuidenhout says ideal franchisees are ambitious, want to be in control of their own destiny and are capable of running multiple units to scale their businesses. Also top of the list: a passion for providing world-class customer service.

No prior industry experience is necessary. The startup process is streamlined and seamless, with hands-on training at the Colorado headquarters, followed by 24/7 coaching and support. Floor Crafters provides territory research in high-demand markets and a comprehensive digital marketing program to help owners build their brands. A centralized call system provides lead generation and appointment setting.

One of Bezuidenhout’s goals with franchising is to create a legacy business that can help owners build generational wealth. “Floor Crafters is not just about short-term success,” he says. “We envision it as a multi-generational enterprise that will stand the test of time.”

He’s on the mark. For starters, Floor Crafters is an established brand in a mature market. The home improvement category is booming with no decline in sight, expected to top $526 billion in 2026, according to Harvard University’s Joint Center for Housing Studies.

And considering that typical property owners will replace their floors every five to 20 years, depending on the type, Bezuidenhout notes that will continue to be a resilient industry for years to come. Perhaps just as important to Bezuidenhout is the transformative aspect of his business.

“Flooring enhances the beauty of a home, improves functionality and value in an investment property, or puts the finishing touch on a commercial project,” he says. “This is our driving force, our source of excitement.”

Property owners now have more options than ever when it comes to flooring. Some popular options offered by Floor Crafters:

• Hardwood. Known for its beauty, durability and longevity, hardwoods offer the best ROI when it comes to resale.

• Luxury vinyl. A synthetic material that imitates the appearance of natural materials like wood, stone and tile without the high cost. It’s also waterproof and easy to install.

• Tile. An increasingly popular option for its durability, easy maintenance and temperature-regulating properties, tile is also allergy-friendly.

• Carpet. A favored flooring choice for centuries, it offers many benefits from its versatility, comfort and safety underfoot to noise reduction and insulation.