Juice It Up reports 13% systemwide sales growth through midyear

Juice It Up reported 13% year-over-year systemwide sales growth through the first half of 2026, driven by higher customer traffic, menu innovation and franchise expansion.

Same-store sales increased 9.2%, while customer traffic rose 7.3%, according to the Irvine, California-based smoothie and juice chain. The company said the top-performing 25% of locations posted average unit volumes of $944,073, while the top 50% averaged $802,295. Systemwide average unit volume was $634,294, and seven locations generated more than $1 million in annual sales.

Headquartered in Irvine, California, Juice It Up also reached the 100-store mark with the opening of a location in Gardnerville, Nevada. The company signed new development agreements in Texas and Utah and secured future locations in Las Vegas and the California High Desert.

The chain expects to open more than 10 stores in 2026 and has another 12 locations in development. Expansion efforts are focused on Arizona, Oregon, Texas and Utah, and nontraditional venues such as airports and universities.