TL;DR
Bubbakoo's Burritos has opened its first location in Massachusetts, in the city of Brockton, with a grand opening celebration offering a year's supply of free burritos to the first 50 guests. The brand is expanding its presence in New England, with CEO Chris Ives citing the region as a familiar area with opportunities for growth.
“Brockton has been our home for 20 years, so we know this community well and wanted to bring something different to the city,” said Payal Patel. “Bubbakoo’s stood out to us because there really is something for everyone, and guests have the freedom to create a meal that’s their own. We’re looking forward to introducing the brand to our neighbors and welcoming the community through our doors.”
To celebrate the grand opening, the first 50 guests to make a qualifying purchase will receive a year’s supply of free burritos, with one free burrito per month for a year. Guests can explore Bubbakoo’s signature Mexican-fusion menu, featuring customizable burritos, bowls, tacos, quesadillas and more.
“Opening our first restaurant in Massachusetts is an important step as we continue to grow Bubbakoo’s presence in New England,” said Chris Ives, CEO of Bubbakoo’s Burritos. “The Northeast is a familiar region for our brand, and we see a lot of opportunity to build on our roots and introduce Bubbakoo’s to more communities throughout the area. With Payal and Deep’s strong connection to Brockton, we’re confident they’ll be great partners as we establish our presence in Massachusetts.”
Additionally, the new location opens in time for guests to take advantage of Bubbakoo’s fall menu and seasonal promotions. Guests can try the brand’s newest menu additions, including Fried Cauliflower, available as both a starter and protein option, and Apple Pie Egg Rolls. Throughout the rest of September, Bubbakoo’s Rewards members can also participate in the Season Ticket loyalty promotion, earning 15 bonus BubbaKoin on qualifying visits and a free entrée reward after their fourth visit.
Additional promotions throughout the month include Triple Score Sundays, food holiday offers and 15% off catering for fall gatherings.
Over the past 17 years, Bubbakoo’s Burritos has become a fan favorite for its unique menu, superb customer service, and welcoming dining environment. Living up to its promise to “create something different,” the brand offers more than 12 signature flavors that fuel its ever-evolving lineup, from the Papi Hibachi steak and shrimp Burrito, to the Crispy Buffalo Chicken Quesadilla, Nashville Hot Crispy Chicken Burrito, California Steakhouse Burrito, and more. Guests are encouraged to blend creativity with the fresh, high-quality ingredients Bubbakoo’s has to offer.
In this story
This story was originally published in Franchising.com on September 21, 2026. Burnaze summarizes and links to the original reporting.
Read the full story at Franchising.comLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.