Freecoat Nails

Company overview

Freecoat Nails is a nail salon franchise that offers a variety of services in the non-toxic beauty industry. In addition to nail services, Freecoat also offers infrared saunas, waxing, eyebrow tinting, retail boutiques and more.

The original Freecoat Nails was founded in Charleston, South Carolina in 2017. Today, the brand is currently owned by Landon and Kat Eckles, two franchisees who own and operate Clean Juice, a fast-rising organic juice bar franchise with over 100 locations across the country. It was through their ownership of this popular brand that they discovered Freecoat and fell in love with the high standards and aesthetic the brand has to offer.

The Eckles also host a health and wellness-based podcast called #BeOrganic. Since starting to franchise in 2020, Freecoat Nails has expanded to include six locations across the country.

Business model details

The Freecoat Nails business model is based around opening “an upscale beauty salon with non-toxic skincare products and services.” Each location is equipped with hospital-grade ventilation systems to evacuate fumes and circulate clean air. Freecoat prides itself on using high-end, non-toxic products, and never offers SNS or fake nails/acrylics, which contribute to toxic fumes.

Incoming Freecoat franchisees will most likely need to be in the salon every day to make sure things are running smoothly and the team feels supported. The first few weeks and months are a crucial period for the business as franchisees build a strong team and introduce customers to the concept. Franchisees will need to network with local businesses, coach and develop a team, and be empowered to make smart decisions for growing business.

Once the business has been open for a considerable amount of time and franchisees have a strong team in place, they won’t need to be there every day. Regular tasks include recruitment, local store marketing and optimizing schedules.

Financial performance

According to the brand’s 2021 FDD, the financial performance representations for Freecoat studios are as follows:

The total investment necessary to open a Freecoat Nails salon ranges between $221,500 to $512,500. This includes:

The initial franchise fee is $49,500.

• Landon Eckles—CEO

• Carisa Findley—President

• Kat Eckles—Co-Founder and Chief Branding Officer

• A Day in the Life of a Salon Owner

• FDD Review

• Charlotte-Based Freecoat Nails Signs First Franchise Agreements In North Carolina

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