TL;DR
MOOYAH Burgers, Fries & Shakes has created a culture described as 'seriously fun' to differentiate the brand in a crowded industry. The brand focuses on company culture and customer satisfaction to stand out.
As the restaurant industry continues to get more competitive, the "unmeasureables" that create success, like a strong company culture, become more of an asset.
For that reason, MOOYAH Burgers, Fries & Shakes has created a culture described as "seriously fun" to differentiate the brand in a crowded industry.
"Company culture is always the X-factor," said Michael Mabry, Chief Operating Officer of MOOYAH Burgers, Fries & Shakes. "When guests walk into an establishment that has a solid culture, they pick up on that vibe."
In this story
This story was originally published in 1851 Franchise on April 21, 2017. Burnaze summarizes and links to the original reporting.
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