Seniors Helping Seniors® Expands in Virginia with New Manassas Location

Seniors Helping Seniors® in-home care services, a franchisor with over 200 franchise partners and 400 territories nationwide, has grown rapidly in recent years by building a workforce of talented caregivers who create meaningful relationships with their senior care clients. Now, local residents Monteiz and Alicia Dash have opened a new location to serve Prince William and Charles County residents. The new location is part of the company's expansion in Virginia, with a unique approach to caregiver-client matching.

This approach prioritizes the hiring of active seniors to help their less active counterparts.

Monteiz and Alicia Dash have always had a passion for serving others, and their careers reflect that dedication. Before embarking on a 22-year career in the military, Monteiz worked as a CNA at an assisted living facility, where he developed a deep appreciation for the elderly and their unique needs. His mother, a nurse in assisted living facilities, instilled that passion for caregiving in him, making it almost a family tradition.

Alicia also has a background in health care, having worked as a MedTech, where she gained firsthand experience in caring for seniors and grew a strong desire to continue helping others.

“Seniors Helping Seniors® stood out because it’s a niche concept. We don’t just provide care for seniors — we also hire seniors,” said Monteiz. “Many older adults struggle to find employment, and this model allows them to stay active, find purpose, and help their peers.

This business lets us help seniors age in place while also giving employment opportunities to those who still want to contribute.” The demand for in-home care for mature populations continues to grow, with the U.S.

Department of Health and Human Services reporting that nearly 70% of retirees will require some form of long-term care.

The Seniors Helping Seniors® franchise stands out from other brands in the elder-care space in part through its commitment to hiring senior caregivers, which provides employment opportunities for seniors and better cultivates meaningful relationships between caregivers and care receivers. “We’ve become a leader in this industry by prioritizing the best possible care for our seniors, and that means partnering with only the most passionate and hard-working franchisees,” said Seniors Helping Seniors® President Namrata Yocom-Jan. The Seniors Helping Seniors® franchise system was founded by husband-and-wife duo Kiran and Philip Yocom, with a mission to be the most respected and rewarding home care provider in the U.