TL;DR
Paris Baguette, a global brand with 3,800 locations, plans to expand to the U.S. with an aggressive growth plan, aiming to increase its U.S. locations from 58 to 350 by 2020. SPC Group, the owner of Paris Baguette, will rely on franchising for its expansion plan.
The small confectionery in Seoul, Korea that opened in 1945 has now become a global brand, and also more recently known as Paris Baguette*. According to a recent QSR Magazine article, the brand now has 3,800 locations and hopes to expand to the U.S. with an aggressive growth plan.
“The interesting thing about the brand is it transcends any group. It’s an Asian-infused French bakery concept. Basically, it’s a French concept with added oomph.”
SPC Group, which also owns Jamba Juice, Baskin Robbins and Shake Shack location in South Korea, will rely on franchising for its expansion plan. Currently, the brand has 58 U.S. locations and hopes to expand to 350 by 2020. Target markets include California and the East Coast starting with New York City area.
In this story
This story was originally published in 1851 Franchise on June 9, 2017. Burnaze summarizes and links to the original reporting.
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