Fresh Off the Addition of Four Franchise Brands in 2021, Threshold Brands Rides Wave of Development Momentum Into 2022, Welcomes Hagan Kappler as CEO

Threshold Brands, the commercial and home services franchisor behind brands including MaidPro, USA Insulation, Men in Kilts, FlyFoe, Pestmaster Services, Plumbing Paramedics, Heating + Air Paramedics and Sir Grout welcomed four new brands — USA Insulation, Plumbing Paramedics, Heating + Air Paramedics and Sir Grout — into its portfolio. In addition, Threshold executed 84 new franchise agreements over the course of the year under the leadership of new CEO Hagan Kappler. The group of service brands is gearing up for even more growth in 2022.

“Our entire Threshold Brands team made significant strides last year, achieving incredible growth and positioning the company for continued success across all of our franchise brands,” said Kappler. “Our growth enables Threshold Brands to invest in our franchise brands to help our franchise owners across the country to pursue their dreams.”

Kappler joined Threshold Brands after two years with ServiceMaster, another franchisor in the commercial and home services segment, where she served as president of the ServiceMaster Clean and Merry Maids brands.

Prior to her role at ServiceMaster, Kappler built a diverse career in business, growth and innovation, strategy, and M&A, working with brands like Goldman Sachs, McKinsey & Co. and Starbucks. The common thread between all of professional experiences: a relentless focus on customer experience, something Kappler is excited to bring to Threshold Brands.

New leadership vision

“Our consumer today is busier than ever, and she needs help keeping her home and workplace clean, safe, and comfortable,” Kappler said. “Our brands and our franchise owners are able to provide her with the help she desperately needs to fulfill her dreams and I am excited to build the support at Threshold Brands to help.”

Kappler and the executive team at Threshold Brands are working to fulfill a new mission for its rapidly-expanding family of brands, striving to become the franchisor of choice for people who want to achieve the dream of business ownership and delight customers with best-in-class services. New franchise owners couldn’t pick a better time to partner with Threshold Brands as it is well-positioned to take advantage of a surge in demand for commercial and home services.

“While many service businesses across the country are still feeling the lingering effects of the COVID-19 pandemic, the commercial and home services industry continues to see a spike in demand,” said R. Scott Sutton, Threshold Brands’ chief growth officer. “Threshold Brands is able to service many needs of the homeowner and our brands resonate in nearly every market across the country, making us an appealing option for interested franchise owners.”

Growth and expansion plans

Threshold Brands is thriving under its new leadership team with nearly 80% of its new 2021 franchise units added in the final five months of 2021. Threshold Brands also expanded its portfolio of brands, welcoming insulation franchise USA Insulation in March, Sir Grout, the hard surface restoration franchise in September and sister brands Plumbing Paramedics and Heating + Air Paramedics in November.

As Threshold Brands enters 2022, the fast-growing franchisor is looking to continue to add new franchise owners as well as encourage more cross-brand growth for both new and existing franchisees.

“The Threshold Brands umbrella offers a huge growth opportunity for new franchisees as well as all of our existing franchisees,” said Sutton. “Owners can seek to expand by becoming multi-brand owners and our structure allows each franchisee the opportunity to grow laterally within our system. We’ve seen an impressive amount of multi-brand growth in 2021 and we look forward to continuing that trend in 2022.”

Now, Threshold Brands has its sights set on even greater expansion in 2022, targeting development opportunities in Phoenix, Dallas, Houston, Austin, Orlando, Atlanta, Charlotte, Raleigh-Durham, Nashville and Tampa, among other top metropolitan areas. The company seeks to continue to diversify its owner base with innovative and digitally savvy owners seeking to build and grow their businesses.

Threshold Brands is focused on opening doors for franchisees, customers and employees to pursue their dreams. Threshold’s portfolio includes a growing number of franchised service brands including: USA Insulation®, MaidPro®, FlyFoe®, Men In Kilts®, Pestmaster Services®, Sir Grout®, Plumbing Paramedics® and Heating + Air Paramedics®. More information about Threshold Brands and its franchising opportunities is available at