Scalability, Sellability and Other Reasons To Invest in a CertaPro Painters® Franchise

Certa Pro Painters, Ltd. Vice President of Development Jeff Bien likes to put himself in a prospective franchisee’s shoes and make sure they know exactly why the residential and commercial painting services brand is a competitive and profitable franchise opportunity for those looking to start a painting business.

True, the ability to provide loyal customers with property improvement services is its own reward, but there are other reasons as to why CertaPro Painters® is North America’s Most Referred Painting Company®.

Here are five reasons to invest in a CertaPro Painters® franchise.

With 350 territories throughout the United States and Canada, CertaPro Painters® has more than proved its staying power in a variety of markets. The painting franchise is committed to providing commercial and residential painting services that is competitive and an extraordinary brand experience .

“We’ve been around for 27 years,” Bien said. “This speaks to our proven model and strong success rates. We have proven marketing systems, proven labor systems and we offer state-of-the-art technology that has come a long way.”

To keep up with evolving technology and to meet the needs of its franchisees, Certa ProPainters, Ltd. has recently rolled out a new customer relationship management platform , which was first developed two years ago. The platform covers everything owners need to run the business, from marketing to delivering estimates.

Looking to the future, the paint franchise has also invested heavily in a 30,000 square-foot facility at company headquarters to serve as a training ground for salespeople, production managers and franchise owners . The corporate team has also expanded its bandwidth, adding more members to support the entire franchise system. This includes having more than 80 corporate employees on staff to support franchisees.

A massive industry ripe with growth opportunities

The commercial and residential painting industry is both a $56 billion industry and historically fragmented. Despite this fragmentation, Bien noted that the CertaPro Painters® brand awareness and 27-year history helps local franchisees stand out with significant growth potential. .

“We’re the largest in the space but that still only translates to a 1% market share, so we have what we believe is a big opportunity to expand,” Bien said. “This is an extremely fragmented industry, which should be attractive to someone who wants to start a painting franchise with a proven model for and growth.”

It is important for CertaPro Painters® franchisees to focus on building the right team, as this will lead to long term brand success. Building a team is a gradual process with high rewards. The franchisee is, after all, running a professionally managed business and leading others, which is why Certa ProPainters, Ltd. provides franchisees with training and skill development programs.

“Ideally, prospective franchisees want to add people and layers to the business so it can scale and generate more income and revenue,” Bien said. “Franchisees can add sales associates on the commercial and residential sides of the business and train those staff members.”

“CertaPro Painters® has business owners with strong sales teams in place, so they are truly able to manage their people and disappear for vacation,” Bien said. “Those franchisees have a better quality of life because they have scaled their CertaPro Painters® business.”

While many a CertaPro Painters® franchisee enters the painting franchise’s system without any plans to leave it, the brand offers a step-by-step process to individuals who may want to eventually sell their business. Whether they want to retire or simply move on to another opportunity, the brand’s franchisees can rest assured they will receive support from Bien and his team, who will even assist in identifying prospective buyers.

“We’ve proven we can sell the business for our franchise owners,” Bien said. “There aren’t many CertaPro Painters® territories available for sale , as we’re already so prevalent throughout the country, so prospective franchisees who want to buy a painting business with CertaPro Painters® will likely need to purchase an existing franchise from a franchisee who is ready to exit the system. That’s a big attraction for prospective franchisees who will want to sell their business down the line. They know we can help them do that.”

CertaPro Painters® franchisees who work extra hard the first couple of years can really make a name for themselves in the communities they serve and ensure consistent business for years to come. Not only will they gain a reputation among customers, but they will also gain a reputation among local workers who may decide they want to work for the painting franchise. As a business focused on integrity and doing right by customers and employees, having this kind of reputation is crucial for owners.

“Painting crews know our name,” Bien said. “Consumers know our name. From a franchising perspective, CertaPro Painters® tends to check the box for a lot of franchisee candidates.”

The startup costs for a CertaPro Painters ® franchise range from $133,250 to $169,500. The franchise fee is $57,500. The Franchise Disclosure Document (FDD) should be referenced for specific information. To learn more about franchising opportunities, visit .