TL;DR
Point S, a global tyre company, is entering the Philippines market through a master franchise agreement with MPI. The agreement marks another milestone for Point S, which has also expanded into India and Malaysia.
Following its expansion into India and Malaysia, global tyre company Point S is entering the Philippines market. A master franchise agreement has been signed with MPI.
Chief executive officer, Point S Development, Fabien Bouquet said, “We came to Asia, with little expectations but huge ambition, and this day marks yet another milestone for the Point S group, signing on Philippines as the next market to represent Point S, and be a new member of our Point S family- which is truly how we see ourselves, a big and enterprising family with a united goal to position ourselves as the independent global tyre company.”
Joseph Teh Lim, President, MPI, said “MPI is already a significant player in the tyre distribution market, but a strong Point S retail brand means deeper penetration into the Philippines market, and at the same time engages the consumer market.”
In this story
This story was originally published by Global Franchise Team in Global Franchise on March 22, 2018. Burnaze summarizes and links to the original reporting.
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