How Home Service Brands Are Growing and Why Franchisees Are Capitalizing on Them

As the lines between work and home blurred during the COVID-19 pandemic, home service brands found major opportunities for growth. As homes become increasingly central to people’s lives, homeowners are prioritizing chores, upgrades and services that were previously on the backburner.

Home cleaning franchise Home Clean Heroes* reported a 125% increase in revenue year-over-year and signed six new franchisees in 2021, while tree care and lawn maintenance franchise Joshua Tree Experts has already established $4.4 million in recurring revenue for the brand heading into 2022.

The knowledge required to perform home repairs is less important to Millennials compared to previous generations. Rather than learning how to fix an issue themselves, many younger homeowners are outsourcing the work.

As the world shifts into its new normal, the demand for home services has not subsided, which is evidenced by the growth of home service franchises, which are now touting themselves as “recession-proof.” Moreover, as professionals quit their jobs in droves — a phenomenon many are now referring to as The Great Resignation — in pursuit of more control over their careers, the franchise industry at large is seeing a spike in inquiries.

Investors, too, are seeing the benefits of the home services industry, and many franchisors are leveraging that interest to sell new units.