The Farmer’s Dog Completes Acquisition of Woof

(PRESS RELEASE) NEW YORK — The Farmer’s Dog, the leader in real, human-grade dog food, announced that it has completed its previously announced acquisition of Woof, the award-winning pet company known for its functional enrichment and wellness products.

The transaction marks the first acquisition for The Farmer’s Dog and expands its commitment to helping dogs live longer, healthier, and happier lives through nutrition, enrichment, and future innovation.

Woof will operate independently under its existing brand and team, while gaining access to The Farmer’s Dog’s resources and capabilities to support its next phase of growth.

Founded in 2019, Woof has become one of the fastest-growing brands in the pet industry by creating a new category of refillable wellness systems for dogs. Products like the Pupsicle have helped millions of dogs enjoy healthier play, mental stimulation, and daily enrichment.

BofA Securities has served as exclusive financial advisor and Latham & Watkins LLP has served as legal counsel to The Farmer’s Dog.

For more than a decade, The Farmer’s Dog has been setting a higher bar for pet care by providing freshly cooked and minimally processed meal plans designed to help dogs live longer, healthier lives. Our on-staff team of Board-Certified Veterinary Nutritionists, PhD nutritionists, and veterinarians work to develop recipes packed with the nutrients dogs need, while avoiding the downsides of excess processing. Every meal is complete and balanced, made to human-grade safety standards, and delivered directly to customers’ doors.

Woof is the award-winning pet care brand on a mission to help dogs live longer, healthier lives through joy-filled innovation. Founded on the belief that the best products don’t make you choose between what dogs want and what’s good for them, Woof combines functional wellness, thoughtful design, and purpose-led play to help dogs live safer, happier lives and deepen the bonds they share with their people. Woof has been recognized with a number of awards for innovation in pet care across its product portfolio, including its hero product, the Pupsicle, now loved by millions of dogs and their families.