TL;DR
Cassidi Brown, a 26-year-old franchisee of Coolgreens, shares her experience of entering the franchising sector and finding success with the healthy lifestyle brand. The number of women entering the franchising sector is on the rise, with women owning 27 percent of franchises in 2017, according to the International Franchise Association.
The article highlights the rise in the number of women entering the franchising sector and the shift of the industry itself as more women drive growth. According to the International Franchise Association, women owned 27 percent of franchises in 2017 compared to 20.5 percent a decade back. Female franchisees throughout the article specifically point to franchising as an investment that offers lower risk, a scalable model and a better quality of life for women looking for a greater work-life balance.
At just 26-years-old, Coolgreens franchisee Cassidi Brown says she jumped at the opportunity to invest in the newly franchised brand because she's passionate about the concept and its focus on health and fresh ingredients.
Said Brown to Entrepreneur, "Everything I did, I was comparing it to Coolgreens."
In this story
This story was originally published in 1851 Franchise on February 22, 2018. Burnaze summarizes and links to the original reporting.
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