Multi-Unit Franchisee Insight - Growth & Vision - Part 2

We talk to successful multi-unit operators regularly here at Franchise Update Media. These busy on-the-go people share great insight and wisdom with us through our profile stories in Multi-Unit Franchisee magazine. Here, from our archives, are some insightful responses from some of these franchisees.

How do you measure your growth? We track open locations and generated gross revenue by location, region, and brand. **Vision meter: Where do you want to be in 5 years?

10 years?** In 5 years, we will have a software company that has become a true disrupter in the marketplace, generating substantial sales. In 10 years, we will have invested in new software and franchise opportunities as our current agreements begin to reach their end.

JD Busch, multi-unit franchisee of Amazing Lash Studio and Massage Heights How do you measure your growth? Three things: the growth of our people, same store sales and additional acquisitions, and community impact. We see ourselves not only as a business in the community, we want to be a stakeholder in the community.

Every year we look for an increase in our community impact. **Vision meter: Where do you want to be in 5 years? 10 years?

** In 5 years, 15 locations. We also want to increase our corporate and mid-management staff at headquarters to support growth. In 10 years, double our size and continue to take advantage of new opportunities.

Paul Booth, Jr., multi-unit franchisee of McDonald's How do you measure your growth? The quality of our growth has always been our barometer.

We have never set out to achieve a revenue number or a specific unit count. We want to create value for our shareholders, and help our teams to find professional and financial success. **Vision meter: Where do you want to be in 5 years?

10 years?** I'm hopeful that 5 to 10 years from now we will have invited a significantly higher number of management team members into our equity partnership, created life-changing outcomes for dozens more, and that our continued growth will still be providing professional and financial upside for people at rates they cannot find anywhere else.