The City Wire: Friends, now business partners, find success with Slim Chickens

Founders Tom Gordon and Greg Smart opened the first Slim Chickens location in Fayetteville, Arkansas in 2003, expanding to 23 locations across the US.

Read the original at 1851 Franchise
The City Wire: Friends, now business partners, find success with Slim Chickens

TL;DR

Tom Gordon and Greg Smart, friends since age 16, founded Slim Chickens in 2003 and have expanded to 23 locations across the US. The brand plans to open more locations, with franchising as the next wave of growth.

Tom Gordon and Greg Smart have been friends since they met in their hometown of Little Rock, Arkansas, when they were 16 years old. From a young age, they both knew what they wanted to do with their lives. Those plans shifted and they became the founders of the popular “better chicken” fast casual franchise, Slim Chickens.

The first Slim Chickens opened in 2003 in Fayetteville, Arkansas.“It was a concept we felt was a need in this market,” Smart, chief marketing officer for Slim Chickens, told The City Wire. Today, the Slim Chickens' brand has 23 locations and nine more planned this year, extending from Lubbock, Texas, to Lincoln, Nebraska, and Tennessee.

to Cincinnati, Ohio.“Franchising is the next wave of our growth,” Smart told The City Wire. Two corporate stores are expected to open this year.

In 2016, six corporate locations are expected to open and an additional 20 to 25 franchise stores. Slim Chickens looks for large scale developers and target those who are interested in opening five to 18 stores.“We’re growing very fast,” Smart old The City Wire.

“We’re the largest restaurant franchiser and the fastest growing chain in Arkansas. We’re glad to be based in Arkansas. It’s a good success story for us,” Gordon said.

In this story

This story was originally published in 1851 Franchise on August 4, 2015. Burnaze summarizes and links to the original reporting.

Read the full story at 1851 Franchise

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