Soccer Shots Franchise Costs, Fees, and Profit Potential for 2025

Franchise overview

Soccer Shots is a premier youth soccer franchise focused on positively impacting children's lives through soccer. With low overhead, a proven mobile-based model and strong brand partnerships, Soccer Shots allows franchisees to blend their passion for making a difference with a strong business opportunity. The brand has built a nationwide presence, serving more than 620,000 children in 2023 alone, and continues to expand across the U.S.

Soccer Shots was founded in 1997 by former professional soccer players Jeremy Sorzano and Jason Webb in Harrisburg, Pennsylvania. They launched Soccer Shots to create a quality soccer program that focused not only on skill development but also on character building for young children. Their goal was to bridge the gap between recreation soccer and high-level travel programs, offering children a fun, age-appropriate introduction to the sport.

Mission: To positively impact children’s lives through the game of soccer.

Vision: To provide every child the opportunity to develop character, confidence and teamwork through high-quality soccer programs and exceptional coaching.

• Mobile Model: Soccer Shots brings the program directly to child care centers, preschools, elementary schools and parks — no need to own or rent a field.

• Best-in-Class Coaches: Comprehensive coach certification and mandatory background checks.

• Acclaimed Curriculum: Expert-developed curriculum aligns with early childhood education standards.

• Community Impact: Focuses on building character and confidence beyond athletic skills.

• Strong National Partnerships: Relationships with Umbro, U.S. Soccer Foundation, The Goddard School and KinderCare.

• Proven, low-overhead business model.

• Extensive initial and ongoing training programs.

• Strong marketing support, including local websites and social media content.

• Access to a proprietary online enrollment platform.

• Extensive curriculum and coaching certification program.

• Strong brand partnerships and national recognition.

• A mission-driven model combining passion with business.

Many prime markets are still available around the United States. New York, California, Illinois, Michigan and Wisconsin currently have high availability, while Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Alabama, Florida, Georgia, Idaho, Missouri, Nebraska, New Hampshire, New Jersey, North Carolina, Oregon, Rhode Island, South Dakota, Texas, Utah, Virginia and Washington have low availability.

Initial costs and fees

Initial Costs: The estimated initial investment required to begin operation of a Soccer Shots franchise ranges from $42,950 to $54,300. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Initial Franchise Fee: The franchise fee is $36,500, which is payable upon signing the franchise agreement.

Ongoing Fees: According to the 2025 FDD, Soccer Shots franchisees are responsible for the following ongoing payments and fees.

ROI Potential:

The 2025 FDD reports the following gross sales information for franchisees within a single territory during the 2024 calendar year:

• Mandatory Operator Training before business launch.

• First-year business support and leadership development.

• E-learning platform for coaches to achieve Soccer Shots certification.

• Business Consulting support including an initial sales visit.

• Dedicated Operation Specialists for leadership coaching.

• Help with equipment, apparel and branded prizes procurement.

• National account relationships with childcare organizations.

• Proprietary online enrollment and payment platform.

• Local editable websites and online communication portal.

• Expert-developed soccer curriculum accessible online.

• Minimum financial requirements: Recommended liquid capital of approximately $50,000.

• Passion for positively impacting children's lives.

• Backgrounds vary: educators, coaches, business owners, marketers, executives, stay-at-home parents.

• Full-time commitment required (either Owner/Operator or Executive Owner with a hired operations team).

• Active management and relationship-building within local communities.

Soccer Shots offers financing for up to 50% of the franchise fee through internal programs and external lenders.

Alex Woods — Houston TX:

Market and competition

The youth sports industry is booming. In 2024, the average U.S. sports family spent $1,016 on their child’s primary sport — a 46% increase since 2019, according to the Aspen Institute’s survey. As youth sports become more commercialized, accessible, character-based programs like Soccer Shots are in greater demand to ensure all children can play and grow through sports.

Soccer Shots stands out for its highly reputable brand with over 25 years of proven success, focus on character building alongside soccer skills, strong national partnerships and low-overhead model.

Competitors include:

• Little Kickers

• i9 Sports

• HappyFeet Legends

1. Initial Call: 15–30-minute call with Franchise Development to assess initial fit.

2. Application Submission: Submit an online application outlining your background and goals.

3. Application Review Call: Follow-up discussion based on your application.

4. FDD and Business Planning: Review the Franchise Disclosure Document and complete a Business Planning Exercise.

5. Franchisee Validation: Speak directly with current franchisees to hear their experiences.

6. Discovery Day: Virtual Discovery Day to meet the Soccer Shots Leadership and Franchise Support Team.

7. Franchise Award Decision: Final mutual decision and signing of franchise agreement.

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