Wayback in the Emerald Isle

Hometown burger joint Wayback Burgers has announced a new master franchise agreement that paves the way for expansion into Ireland. The Irish expansion will be in the hands of entrepreneur Zubair Najm.

Zubair said, “We were looking for a new challenge in franchising and a new brand to add to our diverse food service portfolio, when we attended the franchise show last September in Dublin. We were about to leave when, suddenly, the Wayback Burgers sign caught our eye and we met with Bill Chemero, Wayback Burgers’ Executive Vice President who told us they were interested in seeking the right partner to become the master franchisee for Ireland and we saw a perfect opportunity to bring a well-known American brand to Ireland.

“After researching the Irish Market, looking at feedback from other masters, and reviewing the history and corporate structure of Wayback Burgers, we knew we were on to something big.

After attending discovery day in the US, meeting with the full executive team, visiting a few Wayback Burgers restaurants, and trying their food, we were sold! With the combination of Wayback Burgers’ fresh food and fantastic people, not to mention the need for these products in the Irish market, it was an easy decision for us to go ahead and start negotiations.”